These four books all have loosely the same topic. How and why we are influenced by others. There are ofc more books but these provide a solid foundation.Nudge: Improving Decisions About Health, Wealth, and Happiness
by Richard H. Thaler, Cass R. Sunsteinhttps://libgen.is/book/index.php?md5=69DD11F61981AA87F53579D52B564E2F>The first book that made the concept of nudging popular. Must read if you don't know what nudging means.Big Datas Threat to Liberty Surveillance Nudging and the Curation of Information
by Sætra, Henrik Skaughttps://libgen.is/book/index.php?md5=3E5E21304AE7D56D494220BDBC967259>Book from this that describes how big data robs us of freedom and privacy and how information is curated to nudge us.The Power of Persuasion: How We're Bought and sold
by Robert V. Levinehttps://libgen.is/book/index.php?md5=244540E1EBF1CEE4D146D2ADD664C718>Popular book that explains different methods and techniques used to persuade people.Resistance and Persuasion
by Eric S. Knowles, Jay A. Linnhttps://libgen.is/book/index.php?md5=DB63BA33799592116AE5B2903D89DD5A>More scientific (sociology) approach to the topic than 'the power of persuasion'. How does resistance work and how to overcome resistance.
Annals of Gullibility: Why We Get Duped and How to Avoid It
by Stephen Greenspanhttps://libgen.is/book/index.php?md5=3B2BC62985B9CB8C77B232B65E13E5D1>The first book to provide a comprehensive look at the problem of gullibility, this groundbreaking work covers how and why we are fooled in areas that range from religion, politics, science, and medicine, to personal finance and relationships. First laying the groundwork by showing gullibility at play in the writings of historic authors we all know, developmental psychologist Stephen Greenspan follows with chapters that describe social duping across the gamut of human conduct. From people who pour bucks into investment scams, to those who follow the faith of scientologists, believe in fortunetellers, or champion unfounded medicine akin to snake oil, we all know someone who has been duped. A lot of us have been duped ourselves, out of naive trust. It's not a matter of low intelligence that moves us to, without evidence, believe the words of politicians, salesmen, academics, lawyers, military figures, or cult leaders, among others. Greenspan shows us the four broad reasons we become drawn into gullible behavior, and he presents ways people can become less gullible.Greenspan takes us into the vast realm of gullibility from the fictional Pied Piper to the historical Trojan Horse, then through modern-day military maneuvers, political untruths, police and criminal justice scams, and financial and love lies. While there have been earlier books focused on liars and manipulators of all sorts, this is the first to focus on the gullible who are their victims, and how the gullible can become less likely to be taken again.